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Curriculum Vitae

See below for a list of achievements, successes, and challenges overcome. Please know that behind every bullet point are hand-written thank-you notes from students, late-nights at nonprofits, encouragement from countless mentors, and a life well-lived outside of the office. Take a scroll because that's what we do, but take this moment to reflect on the people and challenges that make up your own career, and appreciate the "so, what?" behind every win, every day.

Industry Experience

Breakthrough

June 2016 – Present

Green Bay, WI

Content & Thought Leadership Manager                                                    

  • Direct all written categories across five interdisciplinary teams, three agency relationships, and executive leadership to create timely, accurate, and engaging stories across digital, video, social, and research publications.

  • Create and project manage annual content calendar with a $2M budget across all marketing and research categories.

  • Develop and cultivate public relations strategy to secure consistent media placements in Bloomberg, The Wall Street Journal, Forbes, Reuters, and other industry and trade publications with over $200,000 total publicity value.

Digital Marketing Manager

  • Manage and coach a team of eight economists and researchers to develop data-driven narratives that support a consistent content pipeline for our clients, including over 400 blogs, eBooks, and white papers. 

  • Transitioned full-suite SEO efforts in-house from an agency decreasing company expenditure by $35,000 and resulting in a 212 percent increase in year-over-year organic search traffic.

  • Managed $150,000 in online advertising spend to build brand awareness and drive prospective client leads.

 

Specialist, Digital Marketing & Brand Specialist

  • Launched content marketing program to establish industry thought leadership in technology, data, and supply chain.  

Advocacy & Volunteer Experience

Greater Green Bay Chamber of Commerce

August 2018 – December 2020

Brown County, WI

Chair, Young Professionals Advisory Council

Lead our committee’s strategy, organization, and vision to elevate young professional voices and advocate for diverse representation in local economic and civic issues with key stakeholders.​

Literacy Green Bay

July 2018 – Present

Green Bay, WI

Board of Directors, Marketing Committee Chair

 

Support adult learners pursuing English language, GED, and citizenship resources with fundraiser audits, managing marketing staff, and contributing to board-level strategic development.

The Farmory

June 2020 – Present

Remote

Strategic Marketing Consultant

Project manage organizational rebrand and website renovation to align with its mission and values.

Greater Green Bay Chamber of Commerce

June 2020 – Present

Remote

Strategic Task Force, Talent Attraction & Retention

 

Advocate for better representation and resources in the region’s workforce attraction, retention, and development.

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Subject-Matter Competencies

Data & Informatics

Awards

2020 Future 15 Young Professional Award Recipient

Chancellor’s Annual Fund Campaign Representative

Lenore Landry Science Communications Scholar

UW-Madison Boundless Together Campaign Representative

Wisconsin Open Education Community Fellow

Dean’s List, 6 Semesters

Recognition

CURRENT Young Professionals Leadership Team

Leadership Green Bay, Class of 2019

National Agri-Marketing Association Member

Notre Dame Academy Youth Basketball Coach

Wisconsin Alumni Association

Wisconsin Agriculture and Life Sciences Alumni Association

Yoga Alliance RYT - 200 Hour

Education

Bachelor of Science

Double Major in Majors in Life Sciences Communication & Environmental Studies

Dual Certificates in Entrepreneurship & Digital Studies

GPA: 3.681

University of Wisconsin-Madison