Curriculum Vitae
See below for a list of achievements, successes, and challenges overcome. Please know that behind every bullet point are hand-written thank-you notes from students, late-nights at nonprofits, encouragement from countless mentors, and a life well-lived outside of the office. Take a scroll because that's what we do, but take this moment to reflect on the people and challenges that make up your own career, and appreciate the "so, what?" behind every win, every day.
Industry Experience
Breakthrough
June 2016 – Present
Green Bay, WI
Content & Thought Leadership Manager
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Direct all written categories across five interdisciplinary teams, three agency relationships, and executive leadership to create timely, accurate, and engaging stories across digital, video, social, and research publications.
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Create and project manage annual content calendar with a $2M budget across all marketing and research categories.
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Develop and cultivate public relations strategy to secure consistent media placements in Bloomberg, The Wall Street Journal, Forbes, Reuters, and other industry and trade publications with over $200,000 total publicity value.
Digital Marketing Manager
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Manage and coach a team of eight economists and researchers to develop data-driven narratives that support a consistent content pipeline for our clients, including over 400 blogs, eBooks, and white papers.
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Transitioned full-suite SEO efforts in-house from an agency decreasing company expenditure by $35,000 and resulting in a 212 percent increase in year-over-year organic search traffic.
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Managed $150,000 in online advertising spend to build brand awareness and drive prospective client leads.
Specialist, Digital Marketing & Brand Specialist
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Launched content marketing program to establish industry thought leadership in technology, data, and supply chain.
Advocacy & Volunteer Experience
Greater Green Bay Chamber of Commerce
August 2018 – December 2020
Brown County, WI
Chair, Young Professionals Advisory Council
Lead our committee’s strategy, organization, and vision to elevate young professional voices and advocate for diverse representation in local economic and civic issues with key stakeholders.
Literacy Green Bay
July 2018 – Present
Green Bay, WI
Board of Directors, Marketing Committee Chair
Support adult learners pursuing English language, GED, and citizenship resources with fundraiser audits, managing marketing staff, and contributing to board-level strategic development.
The Farmory
June 2020 – Present
Remote
Strategic Marketing Consultant
Project manage organizational rebrand and website renovation to align with its mission and values.
Greater Green Bay Chamber of Commerce
June 2020 – Present
Remote
Strategic Task Force, Talent Attraction & Retention
Advocate for better representation and resources in the region’s workforce attraction, retention, and development.
Subject-Matter Competencies
Data & Informatics
Awards
2020 Future 15 Young Professional Award Recipient
Chancellor’s Annual Fund Campaign Representative
Lenore Landry Science Communications Scholar
UW-Madison Boundless Together Campaign Representative
Wisconsin Open Education Community Fellow
Dean’s List, 6 Semesters
Recognition
CURRENT Young Professionals Leadership Team
Leadership Green Bay, Class of 2019
National Agri-Marketing Association Member
Notre Dame Academy Youth Basketball Coach
Wisconsin Alumni Association
Wisconsin Agriculture and Life Sciences Alumni Association
Yoga Alliance RYT - 200 Hour
